Technical SEO
When crawling, rendering, indexing or architecture is holding the site back.
Crawl → Render → Index → Perform
Explore technical SEOWhere SEO meets the codebase.
Technical SEO for businesses that need organic growth to actually work.
I’m Palak Bhatt. I work directly with founders, marketing teams and developers to diagnose search problems, fix the technical foundations, and build an organic growth system that can scale.
Founder-led. Technical. Measurable.
Vadodara, India · Working globally
- Search
- Structure
- System
- Growth
- Founder-ledYou work with Palak Bhatt
- Vadodara + remoteIndia and clients elsewhere
- SEO + engineeringStrategy through implementation
- MeasuredAgreed outcomes, including what did not move
Work
Selected work
York House Dental Practice, Dental Lab Shop and Dental Laboratorio. Example figures stay labelled on the study.
West Byfleet, Surrey
York House Dental Practice
Helping York House Dental Practice get found by more patients in West Byfleet and beyond.
- +148%Organic Traffic
- +72%Google Visibility
- Top 3Local Rankings
- +91%Enquiries
Example figures. The study explains what they are and are not.
Read the study
dentallabshop.com
Dental Lab Shop
Helping Dental Lab Shop get found by labs buying supplies, equipment and technician tools.
Read the study
dentallaboratorio.com
Dental Laboratorio
Helping Dental Laboratorio get found by labs buying equipment, burs, zirconia and supplies.
Read the study
What I solve
The problems that usually bring a site here
Local SEO
When customers look for you on Maps and in a real service area.
Profile → Pages → Consistency
Explore local SEOSEO strategy
When the team needs a sequence it can defend, not another list of ideas.
Research → Prioritise → Direct
Explore SEO consultingSEO audits
When you do not yet know what is wrong, and a retainer would be a guess.
Evidence → Severity → Fixes
Explore SEO auditsWhy LastArcher
Why clients work directly with me
Direct access to the person doing the work
The person who diagnoses the problem writes the fix and reviews it after it ships.
Senior expertise from diagnosis to implementation
Audits, roadmaps and implementation briefs come from Palak, not a handoff chain.
Developer-ready execution
Recommendations arrive as work your team can schedule, or that I can ship where that is faster.
Measured outcomes
Success is agreed before the work starts. The report includes the things that did not move.
Approach
How I work
Discover
Crawl the site, read the logs where they exist, and learn how the business makes money.
Diagnose
Find the constraint: crawl, render, index, architecture, or the page that should be winning.
Prioritise
Rank every finding by impact, effort and confidence. A sequence, not a backlog.
Ship
Your team implements the briefs, or I implement them where that is the faster path.
Measure
Report against the outcomes agreed at the start, then feed the result back into the next pass.
Search is a system, not a campaign.
About
An SEO consultant who understands the code behind the website.
Services
Strategy and engineering
Each service is one engagement, with one sentence and a clear outcome.
Strategy
Engineering
Technical SEO
Crawling, rendering, indexation, performance and migrations, written as fixes developers can ship.
ExploreWordPress SEO
Theme, plugin and template work, planned around what the stack will actually allow.
ExploreEcommerce SEO
Category and product architecture, faceted navigation and templates that scale.
ExploreInternational SEO
Market selection, hreflang and multi-region architecture where the demand justifies it.
ExploreLocal SEO
Google Business Profile, map visibility and landing pages for a real service area.
ExploreInsight
Research and tools
Technical SEO: a working definition
Crawl, render, index, canonicals, redirects, migrations and performance.
ReadHow people search for SEO in Vadodara
A map of local search demand, written as research rather than a sales page.
ReadBrowser tools
A SERP snippet preview and a local SEO checklist. No invented score.
ReadFit
Who I work with
A good fit
- Businesses where organic search is a real acquisition channel.
- Teams with someone who can ship changes, or the budget for me to ship them.
- Owners and marketing leads who want the reasoning, not only a monthly report.
- Sites with a technical problem nobody has managed to pin down yet.
A poor fit
- Anyone who needs a ranking guarantee.
- Link schemes, expired domains, and anything that has to be hidden from Google.
- Projects where no one is available to implement and no one can be hired to.
- Industries where I have no evidence of competence. I will say so.
Questions
Common questions
How long before I see results?
It depends on the site, the market and how quickly fixes get shipped. Indexation and crawl problems can change impressions within weeks; competitive commercial rankings usually take months. After a diagnostic review I will give you a realistic range for your situation, and I will not put a date on it that I cannot defend.
What does it cost?
Scope is determined by site complexity, market, implementation burden and how much senior involvement the work needs. I publish engagement types and the logic behind the pricing rather than three invented packages, and I quote after I have seen the site.
Do you implement the changes, or only advise?
Both, depending on which is faster. I write developer-ready briefs your team can ship, and on WordPress and similar stacks I can implement directly. What I will not do is hand over a document and call that the delivery.
Do you work with agencies?
Selectively, as a technical specialist behind an existing team. I need clarity on who owns the client relationship and who is responsible for shipping the work.
Are you a fit for a small local business?
Often yes, if search is genuinely how your customers look for what you sell. If a simpler channel would serve you better at your stage, I would rather tell you that than sell you a retainer.
Send me the site.
Tell me what isn’t working. I will tell you what I see, whether search is the right lever, and what an engagement would have to look like.