SEO consulting and strategy
Strategy, roadmap and prioritisation for teams that need to know what to do next and why.
Explore serviceFounder-led SEO consultancy · Vadodara
Technical SEO and organic growth.
You work with the person doing the work. I diagnose the site, write the developer-ready fix list, and stay accountable through implementation and measurement. Based in Vadodara, working across India, and remote with clients anywhere else.
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LastArcher — Technical SEO and organic growth
Founder-led SEO consultancy in Vadodara. Palak Bhatt works directly on technical SEO, search architecture and measurable organic growth.
Practice
The practice at a glance
Three facts you can check before you read anything else on this site.
- Who does the work
- Palak Bhatt, directly
- LastArcher engagement modelAudits, roadmaps and implementation briefs are written by the founder, not passed down to a junior team.
- Where I work
- Vadodara, India, remote
- Business base: Vadodara, GujaratLocal clients in person, national engagements across India, and remote work with clients elsewhere.
- What I own end to end
- Strategy through implementation
- Scope of practiceThe diagnosis, the developer-ready fix list and the measurement plan all come from the same person.
Framing
Traffic is not the goal
A site can gain sessions and still lose the market. What matters is whether the right people can find you, whether they land on a page that answers the decision they are making, and whether the structure still holds when the site doubles in size.
Discoverability. Search engines have to be able to crawl, render and index the pages that carry your commercial intent. Most sites I look at break somewhere in that chain long before content is the real problem.
Qualified demand. Ranking for terms nobody buys on is a cost, not a result. The keyword map should follow the buying decision rather than the volume column.
Durable architecture. Templates, internal links and URL structure decide whether next year’s pages inherit authority or dilute it. That is engineering work, and it is where technical SEO earns its keep.
Services
What I do
Seven service owners, each with one page that is responsible for the topic. No matrix of near-identical landing pages.
Technical SEO
Crawling, rendering, indexation, performance and migrations, written as fixes your developers can ship.
Explore serviceSEO audits
A diagnostic review with evidence, severity and acceptance criteria, not a 200-point checklist export.
Explore serviceLocal SEO
Google Business Profile, map visibility and local landing pages for businesses that sell into a service area.
Explore serviceEcommerce SEO
Category and product architecture, faceted navigation and templates that scale without duplicating themselves.
Explore serviceWordPress SEO
Theme, plugin and template work on WordPress, planned around what the stack will actually allow.
Explore serviceInternational SEO
Hreflang, market selection and multi-region architecture, where the demand justifies the complexity.
Explore serviceModel
Why this model
No handoff chain. The person who diagnoses the problem writes the fix and reviews it after it ships. Nothing gets lost between a strategist, an account manager and whoever is free that week.
SEO and web engineering in one head. I read the templates, the rendering path and the redirect map, so recommendations arrive as work that can be scheduled rather than advice that stalls in a meeting.
Explicit limits. Capacity is finite and I say so. If an engagement needs a team I cannot staff, or a niche I have no evidence in, you will hear that before you sign anything.
Method
How the work runs
The order matters. Skipping research to start implementing is how sites end up with a backlog nobody can justify.
Research
Crawl the site, read the logs where they exist, work through Search Console and the live SERPs, and learn how the business actually makes money.
Prioritise
Rank every finding by impact, effort and confidence. You get a sequence to work through, not a backlog to feel guilty about.
Implement
Your team ships from my briefs, or I ship it myself where that is faster. Recommendations are written as work, with acceptance criteria.
Measure
Agree what success looks like before the work starts, then report against exactly that, including the things that did not move.
Iterate
Feed the result back into research and re-prioritise against what the market did while we were working.
Step five returns to step one. Search is a loop, not a launch.
How consulting engagements are scopedProof
Proof, in progress
There are no case studies on this site yet. I would rather show you an empty shelf than a fabricated one.
When they land, each one will carry the client context, the baseline before I started, what I diagnosed, what was actually implemented, the timeline, the measured outcome and the limits of the evidence. Nothing goes up without client permission.
Until then, the honest answer to “show me results” is a conversation about your site, where I walk you through my reasoning on live problems instead of a slide.
Library
Tools and writing
A small public library sits next to the commercial pages. It is not a lead magnet and it does not invent an SEO score.
Tools. Two utilities you can use in the browser: a SERP title and snippet preview, and a local SEO checklist. See all tools.
Resources. Editorial pages with one job each: a working definition of technical SEO, a SERP map of how people search for SEO in Vadodara, and the method for a local-search study that does not yet have results. See all resources.
Fit
Who I work with
Business model and maturity decide this, not industry. Both lists are equally serious.
A good fit
- Businesses where organic search is a real acquisition channel, not a box being ticked.
- Teams with someone who can ship changes, or the budget for me to ship them.
- Owners and marketing leads who want the reasoning, not only a monthly report.
- Sites with a technical problem nobody has managed to pin down yet.
Not a fit
- Anyone who needs a ranking guarantee. There is no honest version of that.
- Link schemes, expired domains, and anything that has to be hidden from Google.
- Projects where no one is available to implement and no one can be hired to.
- Industries where I have no evidence of competence. I will say so and point you elsewhere.
Founder
The person doing the work
Questions
Common questions
How long before I see results?
It depends on the site, the market and how quickly fixes get shipped. Indexation and crawl problems can change impressions within weeks; competitive commercial rankings usually take months. After a diagnostic review I will give you a realistic range for your situation, and I will not put a date on it that I cannot defend.
What does it cost?
Scope is determined by site complexity, market, implementation burden and how much senior involvement the work needs. I publish engagement types and the logic behind the pricing rather than three invented packages, and I quote after I have seen the site.
Do you implement the changes, or only advise?
Both, depending on which is faster. I write developer-ready briefs your team can ship, and on WordPress and similar stacks I can implement directly. What I will not do is hand over a document and call that the delivery.
Do you work with agencies?
Selectively, as a technical specialist behind an existing team. I need clarity on who owns the client relationship and who is responsible for shipping the work.
Are you a fit for a small local business?
Often yes, if search is genuinely how your customers look for what you sell. If a simpler channel would serve you better at your stage, I would rather tell you that than sell you a retainer.
Start with a diagnostic, not a pitch
Send me the site and the problem you are trying to solve. I will tell you what I see, whether search is the right lever, and what an engagement would have to look like.