Limitations
These figures are illustrative metrics (for example only). They show the shape of a local SEO engagement — traffic, visibility, rankings and enquiries — not a live Search Console export from a named client dashboard.
They should not be read as a guarantee for another practice, another town, or another twelve-month window.
Lessons
Local treatment keywords move when the entity, the location pages and the Business Profile agree with each other. Rankings in a town like West Byfleet still need the unglamorous work: consistent NAP, pages that could only describe this market, and content written for patients rather than for a keyword list.