Implementation · Vadodara
WordPress SEO
Theme, plugin and template work on WordPress, planned around what the stack will actually allow — including the parts a plugin cannot see.
Fit
Who this is for
A fit
- WordPress sites where I can inspect the theme, the plugin stack and the templates — and where someone can ship PHP, theme, or block changes.
- Teams fighting Yoast, Rank Math or similar for control of canonicals, sitemaps and titles that the theme then overwrites.
- Migrations onto or off WordPress where permalinks, archives and redirects have to be designed, not hoped for.
Not a fit
- A WooCommerce specialism. A shop on WordPress is ecommerce architecture plus WordPress constraints; it is not a separate branded offering here.
- Sites whose only access is a page-builder login and a promise that “the SEO plugin is set to green”.
- Locked hosted WordPress where templates and robots cannot be changed. I will say so rather than sell settings nobody can implement.
Problems
What I diagnose
The plugin and the theme disagree. Titles, canonicals, robots and schema are emitted twice, or the theme hard-codes a canonical the plugin never sees. Search Console then looks “random”. It is not.
Archives nobody asked to index. Date archives, thin author archives, tag clouds, attachment pages and pagination of empty CPTs. WordPress will invent URL types; indexation policy has to shut the ones that do not earn demand.
Page builders and bloat. DOM weight, duplicate H1s, content that exists only in a builder shortcode, and Core Web Vitals lost to three sliders above the fold. The SEO plugin cannot refactor that.
Sitemaps and robots by default. Core and plugin sitemaps listing archives you noindexed, blocked wp-admin with collateral damage, or a security plugin that strips resources Google needs to render.
Permalink and migration traps. Changing permalink structure without a map, leftover HTTP, and /index.php/ fossils. WordPress makes the change look like a toggle. The web keeps the old URLs.
Delivered
What you actually get
Stack map
Theme, builders, SEO plugin, cache, security, and anything else that emits head tags or HTML. Who wins when they conflict.
Template and archive policy
Which post types, taxonomies and archives are indexable, how titles and canonicals are formed, and what must be noindex. Implemented in the theme or the plugin — one place, named.
Implementation notes or patches
Where I can ship: theme templates, functions, redirects, sitemap exclusions, robots. Where I cannot: a brief your developer can apply without decoding a slide.
Performance constraints on commercial templates
What the first viewport is allowed to load. Not a general “install a cache plugin” recommendation.
Migration or permalink plan
If the URL space is changing: source, target, and the WordPress mechanisms that will enforce it (including the ones that will try not to).
The plugin cannot save a template that emits the wrong canonical.
Method
How the work runs
Read the stack
What actually prints the head, the body, the sitemap and the robots file. Plugin settings are a clue, not the source of truth — the HTML is.
Name the URL types
Posts, pages, CPTs, taxonomies, archives, search, attachments, pagination. Decide indexation per type before touching copy.
Pick one owner per tag
Canonical, title, robots, schema: one emitter. Disable or override the rest. Document it so the next plugin install does not undo the work.
Ship in the theme or the plugin
Prefer the layer you will still have in a year. I implement when that is faster; otherwise the brief is the patch.
QA the rendered HTML
View-source and rendered DOM on a post, a page, an archive you kept, and an archive you killed. Then Search Console coverage for those patterns.
Proof
Examples in progress
There is no WordPress case study on this site yet. A useful example would name the theme/builder/plugin conflict, what we chose as the owner of canonicals and sitemaps, and what the HTML looked like after — with permission.
I do implement on WordPress when the stack allows it. That is a capability, not a gallery of before/after screenshots I do not have the right to publish.
Questions
Common questions
Which SEO plugin do you recommend?
The one your team can live with, as long as we can make it the single owner of titles, canonicals and sitemaps — or turn those off and own them in the theme. I will not start an engagement by selling a plugin swap. Fighting two plugins at once is the usual failure mode.
Do you work with page builders?
I will work on the site you have. Builders often are the performance and heading-structure problem. The brief will say what the builder is not allowed to do on commercial templates. Replacing the builder is a project decision, not a default.
Is WooCommerce included?
A WooCommerce catalogue is treated as ecommerce SEO (categories, products, facets) on a WordPress stack — not as a Woo specialism with its own case studies. If that is the job, we scope both the shop architecture and the WordPress constraints. I will not pretend it is a branded WooCommerce offering.
Can you migrate us off WordPress?
I can plan the URL map, the content types, and the redirects. The destination stack is an engineering project; I stay on the search side of the cutover unless we explicitly add implementation there.
Send the HTML, not the plugin dashboard
A live URL and a note on theme, builder and SEO plugin is enough to start. I will tell you whether this is WordPress implementation, a technical project, or an audit first.